Health Professionals
Improving health outcomes together
The role of a professional Health Coach
When you deliver a diagnosis to your patients, the news can be met with fear, shock, and confusion. People often have trouble processing health information and feel lost after their appointment. Having a health coach involved in your patient’s care increases engagement and helps them to create lasting lifestyle changes.
Whether your patient is newly diagnosed or living with a chronic illness, or wants a healthier lifestyle, our professional Health Coaches can provide support, strategies, and guidance to connect them with vital tools and community resources.
People have limited success adopting health-promoting lifestyles through prescriptive and expert educational approaches. In addition to the knowledge they acquire from the expertise of clinicians, to develop a wellness plan and have confidence in implementing it, new life skills are needed. Our health coaches focus on building self-efficacy, confidence, motivation in our clients, which is the key to lasting behaviour change.
Live Well | Bien Vivre is accessible, bilingual, no charge professional health coaching that’s focused on prevention and self-management of chronic disease and conditions. Over 60% of adults in New Brunswick live with at least 1 chronic condition. Our health care provider referrals work to support those patients.
We know that 33% of our clients report that they’ve heard about us through their health care provider. Tell your patients about Live Well | Bien Vivre and refer them to the professional Health Coach nearest them. It only takes a moment to ask and refer a patient.
Frequently Asked Questions
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Why should I let you know about my legacy gift?
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Sharing your decision allows us to thank you and ensure your wishes are clearly understood. We respect your privacy and will never share your personal information.
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How do I donate publicly traded securities?
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You can initiate a gift of securities by completing the appropriate transfer form or contacting our team for assistance.
If you are based in New Brunswick, please ensure you use the New Brunswick–specific securities form.
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How do I donate registered investments?
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Contact your plan administrator or financial advisor and request that Heart & Stroke Foundation of Canada be named as a beneficiary of the account.
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What is a registered investment?
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Registered investments are accounts registered with the Canada Revenue Agency, such as RRSPs, RRIFs, TFSAs and RESPs. These plans offer tax advantages and can be directed to a charitable beneficiary.
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What types of gifts can be included in a Will?
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A gift in your Will can include:
A specific dollar amount
A percentage or portion of your estate
A particular asset, such as investments or property
A contingent gift, made if other beneficiaries are unable to receive their share
Your lawyer can help determine what’s best for your situation.
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What information does my lawyer or financial advisor need?
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Please use the following details when planning your gift:
Legal name:Heart and Stroke Foundation of New Brunswick
Mailing address: 580 Main Street, Suite B210, Saint John, NB E2K 1J5
Charitable registration number: 11924 6840 RR0001
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Are there tax benefits?
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In most cases, your estate will receive a charitable tax receipt for the full value of the gift. This may reduce taxes owed on the final return and help preserve more of your estate for loved ones.
Because every situation is different, we recommend speaking with a financial advisor or tax professional.
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Can I change my mind after including a legacy gift?
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Yes. A legacy gift is never binding. You can update or remove it at any time if your circumstances change.
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Why leave a legacy gift to Heart & Stroke Foundation of New Brunswick?
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Your gift helps create a reliable, long-term source of funding for research, education and care that benefits people across New Brunswick, not just for today, but for generations to come.
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Do AEDs really save lives?
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Yes! Using an AED with CPR within the first few minutes of cardiac arrest can double the chances of survival. Real-life stories, like that of Richard Hebb, show how AEDs and quick action make a difference.
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Where can I get an AED?
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You can:
Purchase an AED through Heart & Stroke NB’s Restart a Heart program.
Apply for funding through our AED Subsidy program, in partnership with the Government of New Brunswick, to cover up to 75% of the cost.
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How do I use an AED?
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Turn it on by opening the lid or pressing the power button.
Attach the pads to the person’s bare chest as shown in the illustrations.
Follow the voice prompts – if advised, press the shock button.
If no shock is advised, continue CPR until medical help arrives.
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Can anyone use an AED? Do I need medical training?
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Yes! AEDs are designed for anyone to use – no medical training is required.
AEDs assess the heart and only deliver a shock if necessary. You cannot harm someone by using an AED incorrectly.
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How can I recognize cardiac arrest?
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A person experiencing cardiac arrest may:
· Collapse suddenly
· Lose consciousness and be unresponsive
· Stop breathing or gasp abnormally
If you notice these signs, act quickly by calling 9-1-1, starting CPR, and using an AED if available.
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What is an AED?
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An AED (Automated External Defibrillator) is a device that delivers an electric shock to restart a heart during cardiac arrest. It’s designed to be easy to use, with clear voice and visual instructions.
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Where does training take place?
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For corporate / organizational classes, our instructors are happy to come to you, while your group enjoys the convenience of staying put. All we require is a space large enough to be able to move around, and connection to AV – that’s it!
For public courses or corporate courses where a space is not available, our instructors will offer training in a community location.
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How many people can be trained at one time?
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Our instructor to student ratio is 1 to 12. We gladly accommodate larger groups, and will dispatch additional instructors to meet the required ratio & ensure a seamless training experience.
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How long is my certification valid?
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First Aid certifications are valid for 3 years
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What can I expect at the hospital?
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The paramedics will take you to the closest hospital with a specialized program for stroke care. They will call ahead so hospital staff are prepared for your arrival. You should receive medical attention soon after you arrive. If you don’t, let the emergency department staff know.
Provide detailed medical history and information about past medical conditions if possible. Knowing the exact time that the stroke signs began is important, because it can help hospital staff decide what treatment is right for you.
A brain scan should be done soon after you arrive, to find out the kind of stroke you experienced. If the stroke was caused by a blood clot, you may benefit from a drug called tPA. It can re-open blocked arteries which reduces the severity of the stroke, helping you recover more fully. tPA must be given as soon as possible and within four and a half hours from the start of symptoms.
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What is a mini-stroke or TIA (transient ischemic attack)?
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TIA (Transient ischemic attack), or “mini-stroke” happens when a clot stops blood from flowing to the brain for a short time. TIA is a medical emergency. Call 9-1-1 or your local emergency immediately. If you are not admitted to a hospital, ask when you will be seen at a stroke clinic and how that is arranged.
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Are there other signs of stroke?
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Yes. The FAST signs are the most common signs of stroke and they are signs that are more likely to be caused by stroke than any other condition. There are some additional signs of stroke that are less common.
They include:
Vision changes - blurred or double vision
Sudden severe headache - usually accompanied by some of the other signs
Numbness - usually on one side of the body
Problems with balance
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Are women’s signs different than men’s?
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The signs of stroke are the same for men and women.
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How do I know if I’m at risk?
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Your risk of stroke depends on your lifestyle habits, like what you eat and whether you are active. Some health conditions - in particular high blood pressure - are significant contributors to risk. And finally, your risk depends on things you can’t control such as age and family history. Our risk assessment tool will help you assess your risk and will provide you with a personal report.